Many businesses seem to think that a company's values are something that can be decided in a Boardroom, and imposed or "cascaded" throughout an organisation.
The truth is quite the opposite.
An organisations values are what its people do, every day. Values are about actions and behaviours, not words on a website.
Rather than top-down, values are driven from the bottom-up. Progressive organisations understand this, and are embracing the cultural shift it represents.
Give your people and stakeholders a voice.
Listen to it.
Give them the power to define what your organisation stands for. After all, they have to deliver it.