strategy / commercial insight / transformation

matt spry

I help aspirational, mission-led organisations get the big decisions about their future right


Acting as a change catalyst I help to design and implement strategies and business models that enable growth and change. I am entrepreneurial and forward-looking, with deep expertise in strategy development and execution, commercial analysis, organisation design and business transformation. My financial modelling and analytical skills enable me understand complex scenarios and present them in plain English, helping quantify the financial implications of decisions about your future direction.

Over the past twenty years I have been fortunate enough to work with a wide range of organisations across several different industries.


2019 + CURRENT

National Grid - working with the leadership of the Gas Transmission business to shape a strategy to address to changing landscape of the UK’s energy needs

CatSci - strategic advisor to this fast-growing and award-winning chemical process R+D company

mind - bid strategy and commercial support on major opportunities, delivering commercial modelling training to the newly expanded business development and service design teams of this national mental health charity

Clowns Without Borders - strategy development with fast-growing charity that helps children affected by war and disaster

School for Social Entrepreneurs - design and delivery of strategy workshops across several training and support programmes in the South West of England


Cohesive - developed and delivered a strategy sprint that enabled the leadership team to take their business in a new direction, developing products for new markets

Step One - strategy development to create a vision and plan for a new future for Devon-based mental health service provider

Ashley Community Housing - lead co-design of new service offer providing employers with support accessing hard to reach local communities, and drafting brochure for prospects

Grow Bristol - financial modelling support for phase 2 of growth for Bristol’s urban farming venture

Open Up Music - commercial modelling support exploring product design options for Bristol-based charity that makes learning music and performing in orchestras accessible to young disabled people

Leading Sports + Media - prepared investor deck and financial model to support start-up funding round for cycling focused sports agency

Spike Island - working alongside Resonance to explore business model opportunities for Bristol-based Film + Video business as part of social funding project

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strategy development + implementation

commercial analysis + insight

financial modelling

organisation design

business transformation

bid strategy + commercial support



“Matt joined our enterprise-wide transformation project when we were at a crossroads. He quickly got under the skin of the challenges we faced, and was instrumental in forming a plan for action. By bringing new ideas and energy to the team he helped put us back on the road to sustainable growth and service improvement.”

Business Transformation Director, FTSE 250 business

“After two years of change caused by a merger and rebrand, we knew we needed to make some big and bold decisions about our future. Matt brought objectivity in designing our new strategy, and to engage and challenge our team. We worked together for four months in a very collaborative and inclusive manner. Matt intuitively ‘got us’ and his overall approach reflected this, adapting easily to work at all levels of our organisation.

The difficult decisions soon became welcome, and we now look to our future with clarity, excitement and determination.”

Chief Executive, Step One

“Matt did a great job in understanding our aftersales business which is increasingly a key driver of our profitability – he codified key innovations, allowing us to share this best practice across our wider business. We look forward to continuing our partnership to drive our aftersales and broader business forward.”

Head of Strategy, Inchcape Plc

“Matt worked with us to deliver a first business plan and financial model for our start-up social enterprise, and the result was crucial in us securing some early financing to start to scale up. He brought enthusiasm and positivity in addition to impressive knowledge, experience and skills and he really ‘got’ our innovative approach. We look forward to continuing to work with Matt as we go to the next level.”

Director + Co-Founder, Grow Bristol CIC

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